SWOT analysis

A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats for a business, project, or organization. It provides a structured framework for assessing internal and external factors that can impact the success or failure of a venture.
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What is a SWOT analysis template?

A SWOT analysis template helps identify and list the strengths, weaknesses, opportunities, and threats related to a product, project, or organization, in order to help make better-informed decisions. This enables stakeholders to gain insights into the current state of the venture, find areas for improvement, capitalize on opportunities, and avoid potential risks.

Who can use this template?

SWOT analysis templates can be used by a wide range of individuals and teams, such as business owners, entrepreneurs, managers, product development teams, marketing teams, sales teams, and product managers. They're commonly used for things like product planning and development, market analysis, strategic planning, risk management, and marketing and sales strategy.

How to use this template

  1. Analyze the strengths, weaknesses, opportunities, and threats and compile them into the appropriate quadrants with sticky notes, links, images, or text.
  2. After listing your SWOT, create plans to work on your weaknesses and threats and turn opportunities into strengths.

Note: Your SWOT analysis can consist of:


Your competitive advantage, your resources (financial, physical, human, natural, etc.)


Places that need improvement, lack of resources, things others do better than you, etc.


Trends, technology, segments, new markets you've yet to explore, etc.


Emerging competitors/substitute products, changing regulations/markets, negative word of mouth, etc.