Buyer persona

Understand your target customers better by building detailed profiles that guide your team in understanding their needs.
Buyer persona

What is a buyer persona template?

A buyer persona template helps you create detailed profiles of your ideal customers. It also makes it easier for your team to develop products or features that align with your target audience's needs and behavior.

Who is this template for?

The buyer persona template is commonly used by marketing, sales, and product management teams to build a strong connection with their audience.

How to use this template

  1. Start by filling out the buyer persona template with the customer's profile details, such as their name, photo, demographic, and geographic information.
  2. Add insights on additional customer information such as their goals, challenges, pain points, and buying behavior.
  3. Share the findings with your product or research development team to create new products and features or refine old ones.