Growth experiments template
Reduce your business risks by testing and validating ideas, products, or features before putting them into action.
Use this template
What is a growth experiments template?
Scale your business growth by systematically testing and validating ideas using the growth experiments template. By analyzing these experiments, teams can identify effective strategies to improve their growth initiatives.
Who is this template for?
The growth experiment template is widely used by various teams to drive business growth and make data-informed choices. Here are some common roles that can benefit from using this template:
- Marketing teams: Test campaign strategies to improve ROA by experimenting with creatives, landing pages, and ad copy.
- Product teams: A/B test product updates, refine the user experience and features, and improve user onboarding to drive engagement and retention.
- Sales teams: Try different outreach techniques to evaluate new pricing models or products to reach the sales target.
- Growth teams: Systematically test user acquisition, retention, and monetization hypotheses to explore and scale new growth channels.
How to use this template
- Start using the template by defining your goal—for example, boosting user engagement by 48%. Bring your team into the Space and brainstorm together to spot areas with growth potential.
- Prioritize the most impactful and testable idea. Build your hypothesis around it and start working on the experiment.
- Set your metrics, create test cases, and run your experiment. Monitor progress, adjust your hypothesis if needed, or move on to the next idea.