Conversion funnel backlog

Improve customer experience and drive more conversions in your business funnel by identifying and addressing its weak spots.
Conversion funnel backlog thumbnail

What is a conversion funnel backlog template?

A conversion backlog template helps teams pinpoint and analyze pain points in the conversion process. Visualize the conversion flow on your website to turn potential prospects into customers and create a smooth, efficient workflow.

Who is this template for?

The conversion funnel backlog template is used by many teams to improve their customer journey experience and drive conversions. Here are some groups who benefit from this template:

  • Marketing teams: Identify campaign touchpoints to improve customer engagement and conversions.
  • Customer success teams: Ensure a smooth journey for customers by addressing drop-off and retention rates.
  • Sales teams: Track and convert lead prospects into paying customers.
  • UI/UX designers: Improve user experience at each funnel stage, like sign-up or check-out flow.
  • Data analysts: Evaluate metrics at each funnel stage and recommend data-driven improvements to all teams.

How to use this template

  1. Start by inviting your teammates to the conversion funnel backlog template Space.
  2. Gather your team to brainstorm ideas for each stage of the funnel. Identify potential conversion ideas and list them on sticky notes. These could include content creation, marketing campaigns, A/B tests, and more.
  3. Organize tasks based on the stages of your conversion funnel: awareness, interest, consideration, intent, purchase, and retention.
  4. Discuss priorities with your team and arrange the sticky notes accordingly. Place high-impact ideas at the top of the backlog.
  5. Regularly review and update the backlog to ensure it reflects current strategies. Make adjustments based on performance and feedback.